Marketing Strategies And The Positioning Of Hotels Tourism Essay

Advertising Strategies And The Positioning Of Hotels Tourism Essay A lodgings situating is a significant determinant in building up its resulting showcasing procedures. Off base inn situating will prompt a muddled vision of the inns advancement and in the end influence the benefit of the inn (Ransley Ingram 2004, p.37). Our lodging has been situated as a 3.5 beginning inn that sits in the opposition. This is an extremely vital methodology for our inn to continue with as it permits us to target upper-finish of the market since our lodging has the asset and capacity to do as such and all the while draw in different markets fragments, for example, relaxation and family occasion creators since our cost and items are serious contrasted with different inns in a similar class. Inns focused on advertise portions: Corporate Our inn will keep on setting organization administrators and business voyagers as our need of center, since this market section has consistently been a significant extent of the lodgings business as far as the quantity of rooms sold and salaries from the room deals. This market portion would likewise carry extra income to the lodging, for example, on location dinning and acquisition of different offices. In this way, meeting, business and gathering related offices should be created to meet these clients needs. Recreation The city which our inn is fit in is a goal of family and recreation excursions and our lodgings area itself forces an interesting showcasing advantage as it is situated on the seafront and near the fundamental strip malls. Along these lines, with the serious promoting advantage, in the event that we could offer a blend of value items and administrations, truth be told, the entirety of our inns visitors rooms can suit families and different administrations, for example, Pub and full assistance eatery are coordinated to convey an ideal degree of comfort. Size of economy is another basic component that draws in relaxation and family occasion producers, notwithstanding, essentially lessen our room rate is certainly not a vital move to make. Accordingly, uncommon markdown can be took into consideration weekdays appointments so as to keep up the degree of room inhabitance rates and plan different bundles for the end of the week so as to improve the deals of FB offices. Visit The travel industry has blasted in this locale, there are different settings occur in the city consistently. This incites an incredible chance to improve our room inhabitance rate and at last to expand our general productivity. As sightseers have comparable highlights with recreation and family occasion producers as far as size of economy and accommodation of inns area. Our lodging should think of various and separate bundles to suit different scenes with the goal that our clients can get and see included qualities from our inn. For instance, we can help our clients in booking the tickets for some of settings, for example, the International Music Festival and International Dance Festival. Inside, we can offer uncommon registration and registration diverts for bunch voyagers so as to decrease the issues for them. Furthermore, it is basic to have multi-lingual staff at the front work area as we expect bunch sightseers from abroad. Weddings To be honest, we can't have subterranean insect weddings before our meeting offices set up. Along these lines, at this stage, with the accessible assets and limits as far as our rooms and café, we can orchestrate Honeymoon specials for the new hitched couples. When we acquire any vacation appointments, we can pre-brighten the rooms with sentimental highlights and ambiences to give a physical situation which permit those couples to have personal occasions together. Furthermore, we can likewise offer markdown for new wedded couples to eat in our eatery with the menu particularly intended for the setting. FB Services It would represent an incredible effect on the activity of our FB division since the possible renunciation of our Head Chef. In any case, we can accept this open door to be imaginative as far as transforming our eatery into a totally extraordinary idea of feasting. These days, FB administrations are generally observed as a holding fast support of the convenience. Nonetheless, the likely capacity of FB administrations of producing income is noteworthy. In this manner, giving we have adequate budgetary establishes, we can employ another Head Chef who is inventive in culinary expressions and build up our eatery as a feasting goal of the district, it is implementable as the neighborhood populace of more than one million in the city guarantees the requests of such help on the off chance that we work it effectively. Advancement: Advancement is an exceptionally crucial component in the showcasing blend (4Ps), as in it fabricates the lodgings picture and builds the inns open mindfulness and encourages the inn to arrive at more markets (Kotler, Bowen Makens 2006, p.539). Our advancement blend will incorporate various media such promoting, inns site and participate in showcasing consortiums. Publicizing: Our lodging will at present embrace a portion of the customary media, for example, paper, voyaging magazines and promoting effort on radio. These media can viably arrive at an enormous gathering of crowd despite the fact that includes costs and can't get moment reaction on the viability until the visitors really go to our lodging. Hence alone, our lodging should use on-line informal communities, for example, Facebook and Twitter. These interpersonal organizations has progressively become the essential data hotspots for individuals particularly for Gen Ys whose buying power has expanded drastically. The informal communities permit us almost zero-cost and can reach to progressively possible clients. Inns site: Inns site is the initial introduction we provide for our potential visitors when they expect to pick us as their neighborliness supplier. Along these lines, a settled, planned and oversaw site will successfully elevate our lodging to the individuals who are probably going to turn into our clients. Advertising consortium: Since we are an autonomous lodging and particularly with restricted financial plan, we are in a frail situation in contending with those global chains regarding burning through cash on advertising and advancing themselves. In this way, join a promoting consortia is a vital methodology at this phase for our inn. For instance, The Leading Hotels of the world, will give us access to its overall reservation place and they have in excess of 20 workplaces in the most significant urban communities and this association additionally take part in probably the most mainstream travel presentations and exchanges shows the quest for advancing its individuals. In any case, it charges yearly participation expenses and extra offers for each room they have produced (The Leading Hotels of the World, 2010). Other promoting related methodologies: Changing over visitors rooms into Conference offices: At present our inn doesn't increase any business from this market section because of the absence of meeting offices. Capacities and meals are truly gainful to direct as it requires serious FB administrations which can create critical benefits and furthermore force the capability of room deals and long haul business associations with the customers. Subsequently, the following key projection for our inn is to transform some of rooms into meeting offices (our normal room inhabitance rate was 20% which implies 80% of the room stock have not been creating benefits, and lodgings are transient items). This methodology will need extra money related establishes to help, there will be chance included, yet it will be gainful eventually. Converge to increase extra establishes: Our inn can converge with another non-neighborliness foundation so as to get extra money related help as we are languishing over absence of assets. In spite of the fact that consolidation isn't as wild as acquisitions, it despite everything represents a specific level of dangers to the administration of the lodging regarding the supreme position and control over creation business choices (Beamish 2008, p.288). Planning for advertising office: There are two significant regions that require gigantic assets to finish. Anticipated Budget for Regency Hotel-Marketing Department Changing over rooms into meetings offices $1.5 million Publicizing $2,000 every month Join advertising Consortia $200,000 every year Looking after Website $1000 every year Work costs $80,000 every year

The Lion King Essays

The Lion King Essays The Lion King Essay The Lion King Essay â€Å"The Lion King† is believed to be one of the most loved youth motion pictures ever. Numerous individuals will in general consider â€Å"The Lion King† as an elevating and helpful film with astounding characters and a great story line. In any case, there are numerous pieces of the film that incorporate brutality and prejudice. But since the movie is an energized film and is believed to be for kids these perspectives are not straightforwardly seen when watching it. In the film there are an assortment of images that delineate prejudice, living arrangement, and force. Starting with the way that while viewing a children’s film highlights, for example, shade of the characters doesn't appear to have a lot of significance. Anyway while examining these sorts of motion pictures the shade of each character assumes a tremendous job in what the creator was attempting to depict. In â€Å"The Lion King† the principle case of this is the shades of Simba and Scar. Simba is a brilliant splendid shading while Scar is a dull dark and dark shading. It is likewise certain that all through the film Simba is the hero though Scar is the rival. The splendid yellow and brilliant shade of Simba strengthens the way that he is the saint and the adored character during the film. Youngsters are regularly instructed since early on that most dim hues partner with something that is dreadful. Also, when considering how dim and dull Scars hues are individuals consequently consider how terrible and fiendishness of a character he is. Scar and the hyenas are both dim hues speaking to the neediness and hindrance individuals in Africa. Extra trait of â€Å"The Lion King† is the residency of the various creatures. When viewing â€Å"The Lion King† numerous individuals don't relate the region of which the diverse kind of creatures live with the territory that distinctive sort of individuals live. In Africa the privileged individuals all live in regions of abundant assets. In the film the pride land speaks to the territory with all the assets; it is a zone that appears to be sprightly and brimming with life while the elephant memorial park is the specific inverse. During the film the lions and other prevailing creatures, for example, elephants and giraffes are the ones who get the opportunity to live in the pride land representing these creatures as the high society. While the forager creatures, for example, the hyenas or lower class need to live in the elephant memorial park which speaks to the edges of the African pride lands. The elephant burial ground speaks to poor people and neediness filled territories of Africa. At long last, in â€Å"The Lion King† there are instances of intensity and chain of command. At start of the film there is scene of the considerable number of creatures bowing to the new lord. This scene shows that the creatures know who their ruler is and that child Simba is next in line for the tossed. This model reflects parts of today’s society since it follows the sort of intensity framework numerous societies have. Mufasa, Simba’s father, says â€Å"everything the light contacts is our kingdom,† this announcement shows that the creatures likewise have a comprehension of where their decision region closes similarly as lords, presidents and rulers do today. All in all, the film â€Å"The Lion King† may appear just as it is a straightforward vivified film without any attributes looking like this present reality. Anyway prejudice, residency and force are only a couple of observable perspectives while breaking down this film. These various models depict different implications relying upon who the crowd is. For little youngsters the most significant thing during the film is the manner by which adorable and loveable the characters are yet for a grown-up these concealed implications and messages are significant.

Dementia Awareness Essay

1.1 Explain what is implied by the term ‘Dementia’ The word dementia depicts a lot of indications that may incorporate memory misfortune and troubles with intuition, critical thinking or language. These progressions are regularly little to begin with yet for somebody with dementia they have gotten serious enough to impact day by day life. An individual with dementia may likewise encounter changes in their temperament or conduct. 1.2 Describe the key elements of the cerebrum that are influenced by dementia. The key elements of the mind that are influenced by dementia are Worldly Lobe †Responsible for vision, memory, language, hearing, learning. Frontal Lobe †Responsible for dynamic, Problem comprehending, controlling conduct and feelings. Parietal Lobe †Responsible for tangible data from the body, additionally where letters are framed, taking care of things and spatial mindfulness. Occipital Lobe †Responsible for preparing data identified with vision. Cerebrum Lobe †This is the greatest piece of the mind, Its job is memory, consideration, thought and our cognizance, faculties and development. Hippocampus †Responsible for memory shaping, sorting out, putting away and feelings. 1.3 Explain why Depression, Delirium and age related memory debilitation might be confused with Dementia. Insanity, Dementia and Depression are scatters that are frequently befuddled via parental figures as they are perplexing and patients can be burdened with more than one of the conditions simultaneously. Albeit regularly fortuitous event they are completely isolated conditions. Incoherence is an intense yet reversible mess happening in up to 50 percent of more established post-careful patients. Dementia is an irreversible decrease of mental capacities which influences 5-10 percent of the populace over age 65, with occurrence multiplying at regular intervals after 65. Discouragement is a state of mind issue which influences 16 percent of the populace in spite of the fact that it is frequently unrecognized. 2.1 Outline the clinical model of dementia The clinical model spotlights on the impedance as the issue and spotlights on a fix, these might be reliance, limitation of decision, impairing and cheapening people. 2.2 Outline the social model of dementia. This is close to home focused, concentrating on the privileges of the person, thus engaging the individual, advancing freedom, giving decision and taking a gander at what the individual can do. 2.3 Explain why dementia ought to be seen as a handicap. People who have dementia don't know about necessities for living. They can neglect to do the basic things that are essential. Taking meds, cleanliness and in any event, eating are regularly overlooked. They can get lost or hurt and not comprehend what is important to address a circumstance. People can't act in the way of a mindful grown-up which is the reason dementia ought to be seen as a handicap. 3.1 List the most well-known reasons for dementia. The most well-known reasons for dementia are †Alzheimer’s malady †This is the most widely recognized reason for dementia. Over the span of the ailment, the science and structure of the cerebrum changes, prompting the passing of synapses. Vascular Dementia †If the oxygen flexibly to the mind falls flat, synapses may bite the dust. The indications of vascular dementia can happen either abruptly, followingâ a stroke, or after some time, through a progression of little strokes. Dementia with Lewy Bodies †This type of dementia gets its name from modest circular structures that create inside nerve cells. Their quality in the mind prompts the degeneration of cerebrum tissue. Frontoâ€temporal Dementia †In fronto-fleeting dementia, harm is typically engaged in the forward portion of the cerebrum. Character and conduct are at first more influenced than memory. 3.2 Describe the imaginable signs and side effects of the most well-known reasons for dementia. Dementia is an assortment of indications including memory misfortune, character change, and impeded scholarly capacities coming about because of infection or injury to the cerebrum. These progressions are not part of typical maturing and are sufficiently serious to affect day by day living, freedom, and connections. With dementia, there will probably be observable decrease in correspondence, picking up, recollecting, and critical thinking. These progressions may happen rapidly or gradually after some time. The movement and result of dementia differ, yet are to a great extent controlled by the sort of dementia and which zone of the cerebrum is influenced. Analysis is conceivable through cutting edge cerebrum imaging, clinical assessments, and demonstrative testing. 3.3 Outline the hazard factors for the most widely recognized reasons for dementia. The best realized hazard factor for Alzheimer’s is propelling age. Most people with the ailment are age 65 or more seasoned. The probability of creating Alzheimer’s copies about at regular intervals after age 65. After age 85, the hazard arrives at almost 50 percent. Perhaps the best secret of Alzheimer’s malady is the reason hazard rises so significantly as we become more seasoned. Another solid hazard factor is family ancestry. The individuals who have a parent, sibling, sister or youngsters with Alzheimer’s are bound to build up the ailment. The hazard increments if more than one relative has the sickness. At the point when ailments will in general run in families, either heredity (hereditary qualities) or natural components, or both, may assume a job. When all is said in done, the hazard factors for vascular dementia are equivalent to those for coronary illness andâ stroke. Hazard factors for vascular dementia include: Increasing age. History of respi ratory failure, stroke or scaled down strokes. Atherosclerosis. Elevated cholesterol. Hypertension. Diabetes. Smoking and Atrial fibrillation. In spite of the fact that the reason for Lewy body dementia isn’t clear, a few variables seem to expand the danger of building up the illness. They include: Being more seasoned than 60. Being male and having a relative with Lewy body dementia. Numerous degenerative neurological infections don't have a solid hereditary segment, yet Frontoâ€temporal Dementia is accepted to be a special case, with a high familial segment contrasted with different occasions of dementia. Not at all like in different types of dementia, be that as it may, there are no wholesome inadequacies or different propensities that improve the probability of creating Frontoâ€temporal Dementia. Rather, hazard factors for creating Frontoâ€temporal Dementia include: Mutations in the MAPT and additionally GRN qualities of chromosome 17, a family ancestry of Frontoâ€temporal Dementia. 3.4 Identify commonness rates for various sorts of dementia. The Prevalence’s of Alzheimer’s sickness, vascular dementia, Parkinson’s malady dementia, and different dementias †Overall, 72% of the dementias were of Alzheimer type, 16% were vascular dementia, 6% were Parkinson’s ailment dementia, and 5% were different dementias. 4.1 Describe how various people may encounter living with dementia relying upon age, kind of dementia, and level of capacity and handicap. Dementia isn't a sickness yet a lot of side effects which diminishes the capacity to think, memory and relational abilities of people. It likewise decays the abilities that expected to do day by day exercises. There are numerous reasons for dementia. Few are :  · Alzheimer’s illness  · Vascular malady  · Lewy body sickness  · Front worldly issue  · Parkinson’s infection  · Depending on the type of dementia people’s capacity and incapacity vacillates. It isn't really to believe that individuals with dementia are constantly distracted. Like, individuals with Fronto-fleeting dementia are less absent minded than Alzheimer illness. Their memory stays unblemished however their character and conduct discernibly changes. Dementia with Lewy bodies intrudes on the brain’s normalâ functioning and influence the person’s memory, fixation and discourse aptitudes. It has comparative indications to Parkinson’s ailment, for example, tremors, gradualness of development and discourse challenges. Individuals with vascular dementia may experience the ill effects of incontinence or seizure where different kinds of dementia may not influence those. Anyway level of capacity and incapacity rely upon individual’s age and state of dementia. Individuals who are living with dementia in prior age, for example, 60’s-70’s are less reliable than individuals living with dementia at the age or over 70’s or 80’s. Individuals have distinctive endurance in various ages. Thus, their capacity and inability changed and level of help are differed too 4.2 Outline the effect that the perspectives and conduct of others may have on a person with dementia Dementia can bigly affect a person’s conduct. It can cause them to feel restless, lost, befuddled and disappointed. Albeit every individual with dementia handles these emotions in their own specific manner, certain conduct is basic in individuals with the sickness. This incorporates: †¢ rehashing questions or doing an action again and again †¢ strolling and pacing here and there †¢ Aggression, yelling and shouting †¢ getting dubious of others On the off chance that you are encountering these practices, or are taking care of somebody who carries on along these lines, it’s critical to recall this is an endeavor to impart how they’re feeling and that they are not being purposely troublesome. In the event that you remain quiet and work out why they’re communicating along these lines, you might have the option to quiet them down.

Aztecs Ritual Dia de los Muertos Ritual Performance - Free Essay Example

While the Day of the Dead is a celebration from November 1st to the 2nd throughout Latin America, celebrations vary from culture to culture. During the course of the celebration Indigenous people honor their late ancestors through dance performances. Dia de los Muertos is a celebration where families welcome back their deceased relatives for a brief reunion that includes foods, drinks and celebration. In an article Day of the Dead (Dia de los Muertos) by the Enrique Castro states, The Aztecs and other Nahua people living in what is now central Mexico held a cyclical view of the universe, and saw death as an integral, ever-present part of life. The day of the dead is said to be the border between the spirit world and the real world. The border that divides the real world from the spirit world disappears and lets through all of the ancestors pass through. During the brief period, souls are able to return to the real world with their loved ones. In return, the living family members treat their beloved ones with treats they once loved and a celebration. When the aztecs began the tradition of day of the dead, they were not remembering loved ones who passed. Instead they were worshiping the queen of the underworld. In the article The aztec Origins of Dia De Los Muertos by Kacey Diaz states, According to Aztec legend, Mictecacihuatl was sacrificed as an infant and placed in the underworld to become the wife of Mictlantecuhtli, the king of the underworld. Originally, the aztecs celebrated Mictecacihuatl return with death festivals and traditional dances, to honor her for her protection for the bones that created lives and to seek protection for those who died. Today, the Aztecs celebrate Dia de los Muertos much differently due to the Spanish conquistador and Catholicism. The spanish changed the lives of the indigenous peoples wherever they went, from taking land for the Spanish throne to converting people to catholicism (Castro). The tradition of this holiday have changed from honoring the queen of the underworld to honoring loved ones who have passed. It is a time of colorful festivals and parades, with beautifully painted skulls, marigold flowers, decorated ofrendas and grave visits.

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William Shakespeare s Twelfth Night - 1221 Words

Shakespeare’s Twelfth Night is a widely known romantic comedy that was first published in 1623. Twelfth Night is one of Shakespeare’s finest works and it tends to have an affinity to modern romantic comedy films and stories. The play has love triangles, unrequited love, lies and deceit, playful comedic relief, and obstacles that interfere with characters’ goals. Many of Shakespeare’s plays were turned into film adaptations and many were used very loosely as source material. Hamlet had Lion King (very loosely), Romeo and Juliet had Romeo and Juliet (the DiCaprio version), and Twelfth Night has She’s the Man. She’s the Man is similar to Twelfth Night in three ways, the plotline, the names of the characters, and the humor. Despite the†¦show more content†¦The character names are also very similar, such as how Duke Orsino’s character in She’s the Man is also named Duke Orsino, but as a first name and last name instead of a title. Viola’s character in She’s the Man is also named Viola, however her disguised character is her brother Sebastian instead of Cesario. Olivia’s character in She’s the Man is also named Olivia and so is Sebastian’s character in She’s the Man. Sir Andrew and Sir Toby are inserted into the film as Duke’s soccer friends instead of their normal characters but are still in the film. Despite the general plot being similar, there are numerous differences between the play and the film. One of those differences is how and why Duke decides that Viola should help him serenade Olivia. In the play, Duke Orsino is impressed by Cesario and decides that Cesario should send his affections to Olivia. In the film, Duke had previously seen Sebastian (Viola) with women and because Sebastian was going to be lab partners with Olivia, Duke made a deal with Sebastian that if Sebastian would help Duke with Olivia, Duke would help Sebastian make first string on the soccer team. Another difference is Olivia’s reason for mourning. In the play she is mourning the death of her father and brother while in the film she is trying to get over a previous bad relationship and she did not want to be hurt again.

Corporations and Associations Cases and Materials

Question: Discuss about the Corporations and Associations for Cases and Materials. Answer: Introduction: Plan and Issue: The key issues that are present in this case includes the question if proceedings can be initiated by PosterPLUS Pty Ltd. against Blackboard Pty Ltd. The reason is that Blackboard had clearly mentioned that it will not be liable for the cast vinyl being fit for a specific purpose like for being used for labeling on the containers. However this appears to be a case of the breach of contract. The cast vinyl film was supplied by Blackboard to PosterPLUS and for this purpose, both the companies have entered into a contract in 2012. As the cast vinyl is of a superior quality, it is expected to last long, nearly 5 to 7 years. It is a premium product and therefore it has super durability. But in this case, the cast vinyl that was supplied by Blackboard was of them. Quality and it started fading within a year and the labels on the containers became illegible. The issue in this case has to be decided on the basis of the principles of contract law. Rule: There are certain areas of discharge of contract by breach. These are anticipatory, impossibility of performance, renunciation during performance and the actual breach of contract. In the same way there are certain remedies available in such a case. These include the right to rescind the contract, injunction, specific performance and damages. These can be ordinary damages, nominal damages or exemplary damages. Similarly the contents of a contract are known as the terms of the contract. Contractual terms define the obligations of each party under the contract. It also decides if a statement or a representation made by a party can be considered as a contractual term or not. The terms of a contract can be classified as extras terms and implied terms. According to the doctrine of privity of contract, only the parties to the contract have the right to sue or be sued under the contract. This means that a contract is in agreement created between the parties to the contract and the par ties are bound towards each other under the contract. Therefore if one party has breached the contract, the law of contract provides that the other party may claim damages if it has been established that the other party was liable for the breach.However before arriving at such a conclusion, all the circumstances of the contract need to be evaluated. Application: in the present case, it appears that the responsibility lies on Blackboard to establish that it is not liable for the breach of contract. On the basis of the facts of the present scenario, it can be said that Blackboard had supplied an inferior quality of cast vinyl to PosterPLUS. During the process of production, it was found that insufficient ultraviolet sterilizer was added to the vinyl film. Due to this reason, the film was not of the standard quality. In this case, PosterPLUS had given the damages of $10,000 to SEASTORM Containers. At the same time, PosterPLUS still has unused film worth $20,000. Therefore it can be said in this case that sufficient evidence is present to establish that Blackboard Pty Ltd can be held liable for the breach of contract. The reason is that the film supplied by Blackboard was of inferior quality. Therefore even the disclaimer mentioned by blackboard in the contract will not be effective and PosterPLUS Pty Ltd can claim damages from Blackboard. In this case, huge damages have been suffered by PosterPLUS due to the inferior quality film supplied by Blackboard. The labels that were sold by the company to Seastorm started to fade within a year. At the same time, PosterPLUS still has vinyl film worth $20,000 lying unused. At the same time, PosterPLUS had provided new labels worth $10,000 to Seastorm. In this way, PosterPLUS can claim this amount along with the price of the unused film from Blackboard Pty Ltd. Therefore the issue in this case is if this amount can be claimed by PosterPLUS along with the price of the unused film from blackboard Pty Ltd. in this way, the present issue is related with the amount of compensation that can be claimed by PosterPLUS from Blackboard. Rule: In view of the doctrine of privity of contract, Seastorm cannot claim damages from Blackboard as it is not a party to the contract. On the other hand, it was expected that the venyl labels fixed on the containers will have lasted for 5 to 7 years but within a year, they started to fade. Application: as in this case, it was found that there has been a breach of contract by Blackboard. The reason is that it has supplied inferior quality of film. During the process of production, it was found that sufficient ultraviolet stabilizer was not used by the company. On the other hand, Blackboard had inserted a clause in the contract in which it had been mentioned that the company does not give any warranty that the film will be suitable for any particular purpose. But in this case, the film was of inferior quality. As a result it was unsuitable for all the purposes. Although a disclaimer had been inserted by Blackboard Pty Ltd in the contract that was concluded between the two companies, still PosterPLUS can claim damages from Blackboard Pty Ltd as the conduct of the company amounts to a breach of contract. Bibliography Baxt, R, Fletcher, K Fridman, S 2008, Corporations and associations: cases and materials, 10th edn, LexisNexis, Butterworths, Sydney, New South Wales Harris, J, Hargovan, A Adams, M, 2013, Australian corporate law, 4thedn, LexisNexis Butterworths, Chatswood, New South Wales Randy E. Barnett, Contracts (2003) Aspen Publishers Sweeney, B, OReilly, J Coleman, A, 2013, Law in Commerce, 6thedn.2015, Australian Corporations Legislation, LexisNexis Butterworths/CCH (Vol 1)